How Exact Keyword Targeting Has Gone Obsolete
Google’s decision to remove the function of exact-match keyword word targeting has created panic among the SEO and PPC employees. Not only will his make their jobs harder, it will also make researching a problem. People will no longer be able to search for things in selective manner but would have to deal with excess information every time they search for a particular keyword or phrase. PCB being a specialized market already with a very sophisticated audience, search engine optimization can become more problematic. However, the experts can devise the correct strategy.
There are two schools of thought amid this issue, One that believes that Google’s sole motive behind this decision is to generate money for itself and the other that argues that Google might have felt that this function is not that useful and people might be using it to no one’s advantage in particular and often misleading people. But how will you go about your online marketing strategy to bag potential clients?
This move, Undoubtedly, Will be of great benefit to Google as the profits would increase. The first step anyone would make is to keep up with the trends and get phrases or keywords close to their keyword and bid for them increasingly. For instance, Phrases similar to printed circuit boards in your case would do the trick. However, the difference between partial, exact or broad match has decreased and will soon not exist completely and this will make research quite hectic and troublesome. Due to the broad match feature, It is impossible to know where to find what one is looking for and the search results can include various irrelevant data.
The distinction between valid and irrelevant data seems to be disappearing and it will only make researching that much harder. But the situation is not completely hopeless; there are other ways to make sure that the research material is relevant to your needs.
Google Suggest is very helpful, If the location is visible, the research would show results according to the location of the person which would come quite handy when searching for something local, especially in the case of PCB manufacturers working locally. It would definitely refine the search a little. AdWords is ideal for the advertisers but this is not bad either.
Secondly, A direct referral can be done from Google AdWords or Analytics state the keyword and then search for the relevant material. The keyword is still the same and the search will be exact. It seems that a little fact has been forgotten, we still have other search engines. Searches could be conducted on other engines and one might even figure out searches that are more popular and target them instead of focusing on something which is not generating enough results.
It is a good idea to widen the keyword targeting. Instead of focusing on the exact keyword, We can focus on what we really want to get from the results or what our interests could be. This will help greatly as researchers will be able to find relevant data or data which is close to their interest.
Ryan Chester is one of the foremost authorities on search engine optimization, pay-per-click and e-mail marketing. With OrangeCountyWebDevelopment.com he has helped Fortune 500 companies across the globe access success in the digital marketing space.