In this day and age, popularity can be won and lost by the power of the mouse click. However, it is so much more than just being ‘liked’ by a large number of people. On social media sites, clicks can translate to better traffic, increased exposure and even better business. I recently moved my blog Computer How To Guide from Blogger to WordPress and had since started practising these tips to get more social sharing clicks on my site.
Here are 6 tips to get more social sharing clicks and get the attention you need.
Say Something Worth Talking About
People like to click on things that they like or want to react to. This means that you need to give them something original, something unique, something thought-provoking. If you must get their attention, people have to find your messages interesting. Otherwise, they will just read your posts or tweets and move on without so much as an accidental or sympathetic click.
Look for a good topic, a subject that you know, an idea you are passionate about. Choose your topics wisely. Tap fresh ideas from news and magazines to keep your topics current. If the subject is a bit older, try to put a fresh take on it to make it more interesting and relevant. Keep in mind that if people do not find your messages interesting, they will not bother promoting you or participating in your calls to action.
Customize Your Updates
The people who follow you on Facebook may not be the same ones who follow you on Twitter or LinkedIn. Try to modify your message and customize it to the demographic you are trying to reach. Using a highly informal tone when you mean business might confuse your target audience. Change your tone and language to make your message more accessible and relevant.
Use Good Timing
Some messages, texts and tweets are much more likely to get attention at certain times of the day or week. Tweets, for example, often enjoy a higher number of clicks during weekends than on weekdays and often in afternoons and late afternoons. The reason may be that followers and subscribers often have more free time during those periods and are thus more likely to check messages and click on links and buttons. So if you want more clicks, do not waste your time sending your messages or texts on weekdays or Monday mornings.
Be Polite
You may be communicating with people you have never met but that does not mean you should throw your manners out the window. Online social media might have changed a few practices but people still expect you to stick to certain rules of behavior. If you want people to click on a link, cast their votes or participate in an activity, say ‘please’ and watch your language.
Stop Talking About Yourself
Although it is perfectly okay to let people know who you are and what you do, the topic of me-me-me can get tiring unless you are famous. Build your reputation as a great source of information and content. As your reputation grows, so will the number of your followers and subscribers.
Be There
Do not just post and turn away. Be available when someone posts back or sends a reply. The whole point of people clicking away on social sharing sites is to interact. Get to know people and let them get to know you. The more you interact with them, the better you will be at communicating and identifying the things they find interesting. Plus, they get to know you better and that is a win-win situation.
Any tips to get more social sharing clicks? Please tell us in the comments.
