Risk of Cheap SEO Link Building Packages

4. March 2014 Posted by danny

My clients often want to discuss what their former SEO service or company built or offered as a link building “package”. Frequently, these packages comprise badly outdated or risky approaches to bulk link building which may have once been effective but are hazardous today. One recent case involves a client who is the owner of a modest but very successful small niche website which was creating several thousand dollars a month until suddenly a massive penalty hit it. At that point, she essentially dropped to zero income and was considering a few dollars a month as the new norm for the penalized site…

Fortunately this site was hit by Penguin and not a manual penalty which makes the cleanup process easier. Also, luckily the site had a fair number of great niche-relevant links. But these good links were dwarfed by the number of spammy and high risk links littering the profile. In this case, she just needed the standard SEO analysis and link disavow from Rewind SEO. This includes a side-by-side competitor analysis next the site’s top ranking competitors, a comprehensive risk analysis on all links, and finally, sorted safe and risky links with the bad links submitted to Google’s disavow tool.

Fast forward 4 months and I get the great news in an email from her that the site has suddenly seen a near full recovery overnight! Actually it is a similar story with most of my clients. The penalty recovery time differs and many sites need more quality links built first but the causes are all very similar. If it is not negative SEO, algorithm penalties are usually caused by cheap ‘packaged’ link building services. There is an email like that sitting in my spam folder at this moment… Let’s take a look:

Hello,
We’re providing a SEO service for your site. This will let you enhance your MSN, Yahoo!, and Google search engine positions.
Monthly work and duties:
300 Social Bookmarking Entries
20 Press Release Submissions (2 press release x 10 press release sites)
20 Approved article submissions (2 article x 10 article directory submissions)
50 Manual Blog Comments
15 Mixed PR one way links
200 Directory entries
Rates: 200 USD per month per job at start of each month.
If you are interested, please let us know.
[name and site withheld]

It is not in the least ironic that many of the services offering risky link building packages advertise though unsolicited email spam. This was actually through my site’s contact form which is doubly ironic since these are the services I clean up after. I’ve seen many of the emails and service descriptions for SEO services in the last few years and while Google has changed, it seems these types of services have not. Over the last 8 years or so, some parts of this package could have been successful. However, today almost every component of this service is risky, spam, or only safe in very limited uses. I believe or at least hope most folks understand this when they receive such emails or advertising for cheap outdated SEO services. If not, I’d like to cover these risky link types:

Social Bookmarks: always a weak link type and now considered spammy Penguin food. Also known as “SEO bookmarks”, these links have little or no positive value and high risk. When you see services offering hundreds of bookmarks, it is clear they are posed on sites specifically made for SEO. When done cheaply they’re also all going to have duplicate content. Social bookmarks have essentially been replaced by social signals now (Twitter, Facebook, Tumblr, Google+, LinkedIn, Pinterest, etc…).

Article Directories: a few editorial article sites might not hurt but otherwise, same as social bookmarks. Most article directories do not even edit the articles which makes them ‘link repositories’ for cheap spun or over-syndicated pieces. Again, very risky.

Press Releases: do-follow press releases are considered risky links according to Google and have been targeted for manual penalties. The only good press releases are a few top authorities designed for human traffic, not SEO, and these are nofollow links.

Blog Comments: these are only good in limited numbers from niche relevant sites and with a name as anchor text (no keywords ever). 50 is already overdoing it compared to the other links and you can almost guarantee a cheap SEO service is spamming random auto-approve blogs which are one of the worst types of link sources possible. If they are on niche-relevant sites and using safe practice with anchor text, that might be ok but there is no mention of this so it would be safe to assume the worst.

Directory links: general (all-topic) SEO directories toxic links since before the original Google Penguin penalty. Only editorial niche directories and limited local citation directories are acceptable in small numbers and that is certainly not what is being referenced here.

Can you guess if this SEO package is safe for your site? Yeah, it isn’t… This junk mail is just cheap SEO methods/spam from years ago with no clue about what has changed with Google’s algorithms, or more likely, they don’t care (no doubt they’ve heard back from penalized clients before). Before being tempted to purchase any cheap SEO package, you should take careful note on the link types they are building. Then check if those link types are actually viable. Rewind SEO’s list of penalized links is a good resource to use if you need to screen potentially risky SEO services.

Over the past two years in particular, SEO has made rapid changes with Google’s updates and it is easier than ever to get a Google penalty. There are tons of spammy SEO services so webmasters must always be cautious when selecting a good service. If your website is important, it pays off to always do a little research before hiring an SEO service if anything looks questionable.

Way to manage your online reviews

13. January 2014 Posted by Ricky

According to Mashable, almost 50% of American consumers are more likely to buy a product or service from a business that has a positive review online. Unfortunately, far too many small business owners don’t actually monitor what their customers are saying about them on the web. Negative reviews, especially ones that aren’t acknowledged, can lead to a business closing its doors for good. Business owners should be both responding to negative reviews and advertising positive ones.

Why Are Online Reviews So Important?

People tend to take the opinions of others not-so-lightly, even if they don’t know the person writing the review. The assumption is that if someone else had a bad experience, they will too. Even worse is if several people had the same negative experience – the odds are in your favor that you’ll be disappointed as well! Here are a few ways to manage your online reviews:

1. Make it easy to monitor popular review sites by signing up for Google Alerts, which is a free service. You can also sign up with a reputation management service, which will monitor any and all mentions of your business throughout the Internet. Certain review websites will also send you an e-mail whenever new reviews of your business are added.

2. Unfortunately, people are only encouraged to post reviews when they’ve had a bad experience, not a good one. You can, however, personally request that your satisfied customers review you online. To encourage them to logon and say something nice about your business, offer a freebie or a discount on their next order. Make it easy for them, too – sign up for a service that will automatically e-mail your customer and request that they submit a review.

3. There’s no rule that says you can’t promote your good reputation online. You should be your own best advertising! Once you have a few good reviews, put a link on your website and social media profiles so that visitors can read them. You can also link to your reviews in newsletters and other types of online promotions.

4. Whatever you do, don’t ignore a review, whether it’s a good one or a bad one. Set up a personal policy for responding to reviews and stick to it. If you come across a negative review, it’s important to quickly respond to it, preferably via a private message. This isn’t always possible, unfortunately, because some reviewers won’t leave their personal information or contact information on the review. When you get a negative review, acknowledge that they’re dissatisfied, explain how you are going to resolve the problem and ask them to come back to your business. You’ll want to offer something that will encourage them to return, like a major discount or something for free. If you run a large company or are in charge of a few employees, you can designate someone to handle this task for you. Make sure to choose someone you trust, who is patient and who has strong communication skills.

5. Regularly review tips for managing your online reputation. There are plenty of websites dedicated to helping you keep your online rep squeaky clean, like Reputation.com. There are tons of tricks of the trade when it comes to putting your best virtual foot forward.

6. Make sure that if there is a bona fide problem with your business that seems to be disappointing customers over and over, that you fix the problem immediately.

Let’s Say the Worst Happens!

If you receive a negative review that you appropriately respond to in a timely manner, there’s no guarantee that the customer is going to forgive, forget or even acknowledge your response. This is normal! What do you do, though, if a dissatisfied customer won’t let you make it up to them? You can publish a public apology or response. That way, even if you’ve lost a customer, others will see that you do in fact handle issues like this well.

 

Five Ways to Build Organic Traffic to Your Website

28. September 2013 Posted by Mike Salvaggio

Even before the Internet had dial-up—when business was run on a sundial—business has always been expanding. While the procedures have evolved, the practice remains. If you have something to sell with the skill to connect with the needs of others, you’re already off to a great start regardless of if you’re selling Phone Service or a boxed set of too many Power Ranger DVDs for someone to live with .So before you shout “IT’S MORPHIN’ TIME!” here are some marketing tips to get you more organic traffic

Your website attracts visitors the same way a brick and mortar store.

Whether someone clicks your page via Google listings or curiosity give them a reason to stick around. Shop your own store. Check your website design and development, not just graphics, but titles/descriptions, written contents and action buttons (the “Read More” “Order Now” areas) as well. To measure customer interaction, check the time of duration and the bounce rate of your site.

Create Infographics and Share Them Through Pinterest, Manta, Slideshare, etc.

Artistic yet accessible, an infographic is the sign of the times. It gives you presentation without having to load ambitious applications or iPhone-unfriendly Flash Players. Visuals with your message will not only gauge interest, but with Pinterest and Facebook everyone is so quick to share that your infographic could spread like a Californian wildfire.

Whether you’re detailing SEO, website design, or talking about a giant octopus, If you’ve got a picture to paint, then you have something to be shared.  This is an excellent example of an infographic.

Utilize a lead provider.  Even SEO Companies do it.

SEO Companies generate leads. Plan and simple.  You might be surprised to learn that even SEO Companies also use lead providers such as buyseoleads.com to cut corners in acquiring their own customers. You could always do that for your business provided you have a specialist in your Niche provided you could find a reputable one.  Check the SERPs with your business and the key phrase such as “construction leads” or “florist leads”.  You will be pretty surprised that there is an entire ecosystem around selling leads for your business.  Be careful though, the reputation for lead brokers is shoddy at best.  If an SEO Company uses these tactics, that should be a good enough indicator that you should be too.

Build Links Yourself!

Save some dough, try using these same tactics to build links, establish domain authority and generate traffic/leads.LinkedIn is not just social media: it’s one of the finest weapons in link authority. A LinkedIn page for yourself with a link to your business can shoot your name up in the search rankings by providing a powerful PR9 link.  You may also consider a small business page on Manta.com or using your site as a citation/reference on Wikipedia among other actions for even more link juice.

Optimizing Other Media.

Youtube is another example of a high PR 9 page and it’s very easy to setup.  Open an account with Youtube and add your business link there.  That establishes some pretty high authority with Google and it will be represented on your website with higher search rankings. With tags, shares and relevance your video can build your name as can a website. That’s what Web 2.0 is about.

3 Design and Marketing Tips for Authors

2. September 2013 Posted by Olawale Daniel

You’ve heard the call of social media before, and if you’re a writer it can be hard to answer it. Writers tend to be very personal people, often going lengths of time without sharing much with anyone. Writing almost requires seclusion for concentration sake, to let ideas flow. Yet, it is also a social endeavor.

Besides generating more content, the actual makeup of your page can affect your blog’s visibility. When you’re a self-published writer, you’ll need all of the visibility you can get.

Mobile Optimized Websites

Mobile devices include smartphones and tablets, and with more than half of Americans on one or more of these devices you’ll want to make sure your site looks proper on those screens. Include the CSS “media” query tag in your site’s code. It looks up queries for the user’s device before your page is displayed, adjusting resolution behind the scenes to fit any screen.

Why the focus on mobile? Mobile Internet use is nearing half of the US and European populations. Mobile users are also more likely to take actions, like buy a book or join a mailing list, so their attention will likely lead to more sales for you.

Link to Places People Can Buy Your Book

Instead of the carpet b*** approach of inundating followers with links, work on one page that you update frequently with new locations that people can go to purchase your book. Make sure you also include links to any online retailers, like Amazon, that are selling your book.

Don’t shy away from reviews either. Add the Brand.com reviews widget to your site, giving visitors the chance to leave some feedback on your book with a star rating system. Inputting feedback is fast for users, and administrators have control over what gets published. You can edit feedback and delete posts that are overtly negative to protect your reputation. Use alerts and hashtag searches to find out who is talking about your book. You might find a bit more shelf space by contacting book shops to show them the buzz you’re generating with those searches.

E-books are also becoming extremely popular, so be sure to publish your manuscript in that format. The Apple iBooks service lets others self publish PDF or ePub manuscripts for free, or charge users for manuscripts in the iBooks format.

Location Based Marketing

Any successful author is going to need to grab the attention of the public eye. That means live speaking engagements and book signings. Without a PR team, you’ll need to do much of that work on your own.

A fast fix is to post the address for your live events, using Google Maps, to help mobile users find you. First, look up the venue on Maps and then place an embed code on your “Events” page. Tweet the “Events” page to your audience, with the link to the address, and users will be able to locate you from their smartphones. With Google’s recent addition of Waze, users will also get turn-by-turn directions and real time traffic updates, which is a nice bonus for you.

12 Ways to Scale Your Efforts with Content Promotion to Achieve Maximum Exposure

1. September 2013 Posted by Stacy Carter

Writing a good content for your website is not enough. You need an escalating effort that will help you drive maximum exposure for your content. It takes a lot of investment of your time and effort to research and write a killer content for your business site only to realize that no one even bothers to visit your site. You need strategies to help you uplift the exposure of your content and these 12 easy steps will help guide you through the process.

Step 1 – Do not s.p.a.m your content

Spammed contents rarely get ranked on the search engine. Using keywords for your content is a good SEO strategy however it can hurt your content when it is stuffed with too many keywords that give the search engine the impression that it is a spammed content. Use keywords at a decent keyword density rate of 2% of the number of words of your content and you will do just fine. Use keyword density tools to help you avoid an SEO overkill that can prevent your article from getting enough exposure that it should have.

Step 2 – Search keywords with the lowest competition

In order to boost your content exposure, you need to find keywords that will have a lower competition to make it rank high on search. Searching for the most relevant keyword with a low competition in the search engine is easier when you use the Google Adword Keyword Tool that can give you good leads on which keyword to pursue for your business niche. You can filter the results according to broad, exact or phrase type and by the number of competition, trend and popularity on the web. (more…)

Theme Updated

8. August 2013 Posted by Jimmy Sigenstrøm

The Blueline theme has been updated with a new translation made by Andrijana Nikolic from Webhosting Geeks, the translation is in Serbo-Croatian. If anyone are up for the task of translating any of my themes I will you the proper credit for it.!

In form of a new post announcing the translation, with a link to your website  and a link on the theme page both is of course permanent links.!!
And remember that all themes are open for sponsors.!!

Blueline

Blueline

The theme includes the following features:

- Custom Menus
- Custom Header
- Post Thumbnails
- Widget-ready Sidebar
- Right Sidebar
- Footer on post with tags, catagories
- Styled footer
- Header on post with images and “Edit” link
- Comments on pages
- Seo Friendly
- Author info
- 2 menues
- Dropdown Menu
- Styled Sticky
- Comments with speech bubble ;o)

Det er released under the GNU General Public License v2.0.

Download wordpress theme Blueline
Test is live here Blueline demo

Current Version 2.1.5

Changelog:
Version: 2.1.2
What: Removed bug on headertext

Version: 2.1.3
What: Removed IE bug in sidebar, Updated sidebar code so it meets new standards(acorrding to http://themes.trac.wordpress.org/ticket/4786)

Version: 2.1.4
What: Fixed bug with old versions Internet Explore

Version: 2.1.5
Adding translation Serbo-Croatian

What to do if hacked and how to minimize the risk.

13. July 2013 Posted by Jimmy Sigenstrøm

After been hacked I figure that I’m the perfect candidate to tell what not to do if you don’t wanna be hacked, because I can’t blame anyone but my own lazy a** for the problem.!  :wink:
So first here’s what not to do.!

What not to do
1: Don’t keep your WordPress version updated at all time
2: Download plugins from other sites that WordPress and other major sites.
3: Allow everybody to create profiles and don’t admin them, it’s a waste of time…
4: Use poor passwords on the blog, ftp and mail..
5: Nevr backup your blog, it’s only for weak..

So what to do
1: Always keep your WordPress updated.
2: Only download plugins from major sites and WordPress.
3: If your blog is open to guest posters, then delete/remove the ones that aren’t used.(better yet have them contact you so that you create the profile.)
4: use good strong passwords this means passwords that contains letters, numbers and specials letters and so on.
5: Setup an automated backup software, that makes backups of the database and files and uploads it to somewhere else i.e. dropbox.

If you follow the todo list, then the fix is fairly easy.

  1. Check Google Webmaster Tools to see which pages Google has spotted with malware and so on..
    Then check the urls on this websites: http://aw-snap.info/file-viewer/ to see where the malware has been placed i.e. theme, post and so on.
    Because if it’s in a post you need to use the right backup from before you got infected, delete the theme if it’s one of those that is infected.
  2. Check the urls up against these sites also
    http://sitecheck.sucuri.net/scanner/

    http://www.rexswain.com/ - HTTP Viewer
    http://urlquery.net/ - Checks among other things your standing on Yandex, SiteAdvisor, Google, Opera and Norton Safe Web
    http://wepawet.cs.ucsb.edu/ - Checks scripts
  3. Change the passwords, delete everything from the web host and start with a fresh WordPress and update it with your clean database backup.

If you don’t have a backup and didn’t do as you should, then you need follow the same steps but you also need to go through all the posts to ensure that there is nothing malware here.
When all that’s done and the blog is clean, resubmit it the networks to get a clean bill of health.!

 

Have your blog ever been hacked and if yes what did you do.?

Simple tricks to improve your blog visibilities

21. June 2013 Posted by everest

In blogging world no one is perfect no matter how long you have been into it, though we have pro and newbie bloggers but still no one knows all or does it perfect.

I will be sharing with you in this post, Simple tricks to improve your blog visibilities, the dream of every blogger is to achieve success and become one of the leading blog in the world but i bet you, the road to success is always narrow, is only those who worked hard towards the narrow ways of blogging that reaches their destinations.

Without wasting much of your time i will be sharing some tricks that can help you improve your blog visibilities in so many ways and will help you achieve blogging success, below is the simple tricks that can help you to move your blog to the next level.
blogging tricks

Not promoting other peoples blog

This might sound funny to you but am just trying to tell you the secrete of blogging you might not be aware of, to promote your blog you need to promote your competitors blog and get a lot in return.

Now the question is how to promote your competitors blog and promote your own blog at the same time, below is few ways of promoting your competitors blog and promote you’s as well.

Blog Commenting

Yes you can really promote other peoples blog and promote you’s at the same time, i was reading Google’s webmasters guideline and they specifically Encourages webmasters to concentrate more on their website/blog conversation rate, example a blog without good conversation rate will actually go nowhere but guess what? Blog commenting play a major role when it comes to blog conversation rate.

Blogs with higher conversation rate is likely to rank higher then a blog with great content but low or no conversations, you might be asking how does it help you:

Exposure

When you comment heavily in a blog you will be noticed not only by the visitors but by the blog owner himself and he will also wish to visit your blog to checkout the guy who participate heavily to his blog and probably return the favor, i have seen great bloggers visiting and commenting on my blog do to my participation to their own blog.

Traffic

Am sure you know that commenting in a blog with commentluv enabled will generated not just traffic but targeted traffic to your blog once you have your latest post by the side of your comment.

Back-links

Getting back-links is also one of the reasons to comment in other peoples blog, is no longer a news that blog commenting is one of the best and easy ways to get back-links that will help your blog ranking.

These are the things you will gain when you participate to your competitors blog but note, don’t spam all in the name of building back-links and traffic, keep it clean and real by reading the post first and leaving a good and related comment.

Not subscribing to blog post and comment

Well this is entirely up to you to subscribe to blog post or not but believe me you have a lot to gain when you subscribe to related blogs, as for me i subscribe to both comment and post, now let look at the benefits:

Notice when there is new post

Yes i specifically subscribe to blog post to know when they have new post and i normally rush to be the first to read it and probably leave a comment which might bring traffic to your own blog.

More Knowledge

To gain more knowledge is one of the first reason i subscribe to related blogs, be you pro or newbie blogger you still need to read and learn from other peoples post, what makes me who i am today is because i visit and read a lot of online post just to get ideals and also improve my own writing skills.

All the above tips is what i tried and it worked great, let me know what you think or contribute to the above mentioned tricks.

New rules on guest posting and cleaning up the blog

13. June 2013 Posted by Jimmy Sigenstrøm

Hi All

Cleaning
Many of you have probably noticed the changes on the blog, this was due to the blog getting hacked.!!
But the blog has been cleared by Google and others again, so it’s safe to visit the blog to comment and post guest posts.

So comment and post your hart out.

Guest posts
I’m also opening up for guest posts, but with a change that might affect the number of guest post but I find it necessary in order to get quality posts where the guest poster follows up on the comments.
So from today everyone can get a profile, the can write a guest post.

But..
You can only post one link for free in the author bio, to whatever site you want as long as it’s not a spam site and so on.


I’m hoping that posters that pays fee also are more likely to answer comments, because the rule about the post links getting deleted are still in effect.

The prices are as following.
15$ fee pr. post to cover proofreading, other administrate cost and to ensure following on comments

There is a max on 4 links in any post and bio, so you can have 1 link in the bio and 3 in the post ore all 4 in the post.

THX Nick. ;)

I’m also starting up again and are at this time writing a post on what I did to get the maleware of the blog.!

Gray and Gold updated

19. November 2012 Posted by Jimmy Sigenstrøm

I finally got the Gray and Gold updated.!
Problems fixed
Page Links:Added the possibility of content in addition to links, made it 4 columns wide and better styling and description showed also.

Page Archive: Added the possibility of content in addition to links, made it 4 columns wide and better styling.
Fixed problem with no comments on pages

Style: Added 2 stylesheets / Theme options over/under 1024*678

 

 

The theme includes these features:

Wordpress theme Gray and gold

Wordpress theme Gray and gold

- Custom Menus
- Custom Header
- Post Thumbnails
- Widget-ready Sidebar
- Widget-ready Footer
- Right Sidebar
- Footer on post with tags, catagories
- Styled footer
- Header on post with images and “Edit” link
- Comments on pages
- Seo Friendly
- Author info
- 2 menues
- Dropdown Menu
- Styled Sticky
- Custom background
- Translation ready
- 2 stylesheets
- 4 columns links/archives pages

Feedback is of course welcome, so long as it is constructive!

Happy blogging:)

Download Gray and gold
Test is live here Gray And Gold demo

Current Version 2.5.3

TEST IT BEFORE DELETING YOUR OLD VERSION.! 

And let me know about any bugs in the new version.!