Working in a web development company, I have often found it hard to come across expert SEOs needed for the job. Either I’ve had to outsource projects to freelancers or to pay some experts an exorbitant amount for their expertise. Problem is, most of the time, you don’t really need an, “expert”, all you are looking for is someone who can do basic link building, social media or technical analysis, in short, do some pretty basic stuff at a fair paycheck.
This is where companies take in some raw recruits, who don’t know a thing about Search Engine Optimization, hoping that they will be able to train these greenhorns into some sort of an expert, which is easier said than done. If you have just recently employed an SEO trainee in your company, here is a basic guide on how to put him on track to become an SEO expert. (more…)
