Blogging can be a very lonely and frustrating profession or hobby. You’ve been blogging for a while and other than some family and friends, the only people who stop by are supposed SEO gurus. You know who I’m talking about. They leave comments about how wonderful your blog is and how they can make it even more wonderful by increasing the traffic that visits your blog. They promise that your traffic will increase tenfold overnight. Perhaps you’re feeling desperate enough that you’re tempted to take them up on their offer. But don’t do it!
The search engine optimization process, and generating traffic that comes to your site is a slow process, which can take months. These gurus will probably increase your traffic, but your new visitors might be any Tom, Dick or Harry they wrangle into clicking over. It would be better to have few visitors to your site, but visitors who are actually interested in reading what you have to say and will stick around, and return from time to time. There is a way you can generate traffic that will stick around. It can actually happen relatively quickly also. Publish guests posts on your blog.
Blog Guest Posting
There are many reasons why you should publish guest posts on your blog. The primary reason is increased exposure. For the purpose of our illustration, let’s say you have a computer blog. And let’s say your blog is relatively new. You already have published a fair amount of content but your traffic statistics are just not improving. If you do some related searches on the internet, you’re sure to find additional blogs relating to computers, such as antivirus software, online security and external hard drive. You get the idea. You can contact those blogs and see which ones are a bit more popular. Every blog owner is almost guaranteed to jump at the idea of increasing their exposure. You can invite the blogger to write a guest post for your blog. Of course, the owner will want to include a link to his or her blog, which you should accept. This helps the blogger by providing a new link to their site, which in turn will help them with Google. The blogger should also post a “sister” blog on his/her site telling visitors about their guest blogging experience and where to find their guest blog post. There you go! You now have a link from a relatively popular blog to your blog which should increase your traffic.
A word of caution. I can hear the wheels spinning. Make sure to use guest blogging sparingly. There are many points on the list for why you should publish guest posts on your blog. But remember it’s YOUR blog. At least 90% of the content should be original and yours! This benefits you in the long run because it gives your guest bloggers additional content that they can use in their sites too. Everybody wins in this scenario and you should see bumps in your traffic not overnight, but relatively quickly.
Guest bloggers also show your visitors that your site has additional value. If a visitor to your site sees your posts and the various posts of guest bloggers, they are prone to think, “Wow! This blogger has other bloggers who are interested in their site, and write for them, so it must be good.”
Where to Find Guest Bloggers
You can find guest bloggers in a variety of ways. But the best way is to search for other blog sites that are at least semi-related to yours. It’s a good idea to add their RSS to any reader you use and follow their site for a while. Remember, you want to make sure they are producing decent content too. Once you’re comfortable they produce relevant and interesting content, feel free to contact them and make your offer. They can only say yes or no. Don’t be shy and don’t get discouraged if you get a “no” response. There’s bound to be plenty of others out there.
So, hopefully you understand why you should publish guest posts on your blog. It’s an important tool which can increase your traffic and produce visitors who are relevant to your blog. Good luck and happy blogging!