Let’s face it; Search Engine Optimization has not changed a bit, not at all. Now, don’t start giving me the names like Mayday, Panda, Scrapper, or any of those XYZ Google updates, I won’t buy it. Oh, and you don’t need to be an Internet Marketing Guru or SEO expert to be able to carry out Search Engine Optimization for your website. Unless you are looking to opt for Search Engine Optimization as a profession, you can learn the basics of SEO and you’re good to go, and the best part is, the basics you need to learn can be counted on your finger tips.
If you’re confused by all those highly technical SEO articles doing rounds on the Internet, you don’t really need to comprehend any of that technical stuff. Because at the end of the day, it all comes down to some pretty straight forward basics, that haven’t changed in almost a decade and will not change in the coming years. When I first got into online business almost a decade ago, the nitty-gritty were pretty much the same. You can bookmark this article and come back after some years, and the basics given below will still be holding the same weight. Let’s get to those evergreen basics of Search Engine Optimization.
When i say content, I am not really talking about the text based gibberish we see on every other website. By content I mean everything from text to images, and videos to tools or services that you’re going to provide to your users. Good, unique, and updated content was important from the day one and it will always be the most important factor. Content is the soul and spirit for any website, and no website or online business can survive for long without having good content. That’s the reason why you should invest the most in Content creation, everything else is secondary. It’s not that you can’t rank without having extra ordinary content but what’d you do with the traffic or visitors coming to your site? It’s the content that keeps them coming back and it’s the content that plays the most important role of converting visitors into customers or subscribers.
You might have thought that link backs have become all the rage only when search engines came into being and started counting these links as a ranking factor. The truth is that link backs were important right from the day one, since these were the only source of traffic before the advent of search engines. And there’s no way that the importance of a back link from a relevant website can diminish any time soon. Because it’s unlikely that we will see any other factors that can help search engines decide the merit of a website. And even if Search Engines decide to drop this factor (highly unlikely), a link from a relevant website will still be worth its salt.
3. User’s Experience:
I’ve seen many people discussing the User’s Experience as an important part of SEO after the Panda update? Excuse me? So, it wasn’t on your priority list before that? If that’s the case then God help your website. The truth is that User’s experience is something you have got to boost up incessantly, while keeping in line with the changing trends and technologies. You shouldn’t be waiting for an update in Google’s algorithm to know that your website should be having a mobile friendly version?
Just like back links, we often make the mistake of looking at social networking or social media importance from SEO perspective. As a result, businesses start focusing more on “likes” or “Plus ones” instead of forming relationships. The truth is that social networking has got importance and advantages of its own. Good relationships with your clients, suppliers, partners, investors, or any other kind of stake holders, will always be the biggest asset for a business.
That’s pretty much all you need to know, good quality content, solid links, a focus on user’s experience, and networking, and your website will continue to do good for a long, long time.