It always baffles me to see SEO or Internet Marketing professionals to not pay attention on keeping track of their progress (or regress) in terms of back links, rankings, visits, bounce rates, and the likes. Truth is that doing any kind of marketing without keeping track of the results is like shooting in the dark, you’d never know what’s hitting and what’s missing the target by miles, which means you will be wasting your time and resources on useless tactics, whilst you could have easily saved that amount and utilize it on much better resources only if you were aware of the ROI.
It becomes even more important in Internet Marketing because the ever increasing competition and the availability of many different tactics make it indispensable to closely monitor your advancement. Following are the reasons why keeping track of your marketing efforts can help your business. [Read more…]