Most small business owners rely on their local market to get sales. So it is very important for small businesses to make their presence on local search engines so that you can increase your number of inbound calls. This article will cover some of the best SEO tips that will help you to rule the local search engines and increase your small business sales.
Update with original content often
While not specific to local results, this tip is still important for any website trying to get a lot of organic traffic. Search engines prioritize fresh content. So whether your aim is worldwide traffic or inbound calls from within 100 miles of your business address, updating frequently is key.
If you haven’t already, start a professional blog linked to your official website. Even companies with limited staff can generate a fresh web presence through a well-written blog by outsourcing the task to freelancers.
Localize your titles
Titles carry a lot of weight for search engines, so it is important that they accurately reflect what your page is about and, if you want local results, where your business is located. Where possible, incorporate your city or neighborhood into titles. That will grant geographic specificity to what you publish and will increase the odds that it attracts web users who are located close to where you operate.
Localize your content
While titles are certainly important for attracting local organic traffic, the rest of your content also needs local keywords for best results. References to your city, neighborhood, and community can enrich your content and make it more likely that your target audience will find your website.
Use the same language as your target audience
Be sure that the language on your site is in line with what your target audience uses. Even if terminology is in vogue for your industry, it does little good to use it if no one within 50 miles enters those words into a search bar. You can figure out which keywords are hot for your area by doing some keyword research. Figure out what type of words local customers are most likely to use when searching for your products or services.
Strike up conversations through social media
Reach out to members of your community online. Create a compelling Facebook page that fans of your business can “like,” and through which you can engage in casual conversations with potential and existing customers. Strike up conversations with users located nearby through Twitter if you notice an update that relates to a product or service you offer. This can strengthen rapport with customers and help generate additional traffic to your website.
Use local images with localized keywords
Image searches can drive a lot of traffic to your website. By including an image of your facility, team, or on-site activities, you also have the opportunity to label that image with keywords that could send local traffic to the related webpage.
List your physical address
Include your physical address on your website, not only on pages dedicated to contact information but also as a footer. That increases the chance you’ll be found by people searching locally. To enhance the creditability of your business’s web presence, check that all digital listings for your company are consistent. Listing different addresses could make your company seem less trustworthy in the eyes of customers and search engines.
Applying SEO strategies to your company website can be an effective way for a small business to reach more of the local market. By appearing in search engine results for local people seeking out the goods and services you offer, you stand a great chance of getting more inbound calls from potential customers.