Last week I got an article on Pagerank, backlinks, indexed pages and Alexa ranking, published on Famousbloggers.net.(Great site btw, it has a lot of good writers so go check it out.) ;)
I wrote it for the obvious reasons to help other webmasters, to understand the meaning and value of the different things.
But the part about Alexa ranking, was also to try to find out the common believe about what Alexa is and isn’t. And I have to say that I would have said you where nut I you told me last week that there are so many webmasters and advertisers, that don’t even know what their stats on Alexa is based on.
So let us for ones set the record straight about what Alexa ranking is and isn’t, so you as webmaster and/or advertiser knows what it’s all about. I have read on several blogs, forums, websites and of course comments made on my post, that Alexa ranking is accurate and it’s the most important thing when talking about traffic stats and ads.
This really blows my mind, because it can’t be farther from the truth.!
But where is this coming from, it’s not from Alexa themselves.?
So let’s take a look on the facts.
1) Alexa’s data is provided by their users
2) The stats and ranking is thereby based on these data
In other words it can’t be accurate.!
According to Alexa they have about 10 million downloads but let’s call them users, and it’s a lot of users I’ll grant you that.
But is 10 million users enough to tell how many hits a given website has, not in my book and here’s why.
There is about 6,930,055,154 billion Internet users worldwide(est. stats), this means that your Alexa ranking is based on only 0,14% of the Internet users worldwide.
This means that 1,4 user out of every 100 hits you getting is using the Alexa Toolbar, and this is the base for your ranking.
Do you still think it’s accurate.?
Here is another example.
I have several website with different number of hits every day, what if I told you that one of my websites had 67,497 hits in the last 30 days. And it has a lower ranking than w3blog, that only had 859 hits in the last 30 days.
The site I’m talking about is http://www.valutakurserne.dk it has a ranking of 769,259 on Alexa, and W3blog has a ranking of 409,935.
Would you believe that.?
But even though this i a fact, sites like Buysellads and other ad networks like this are still using it when they set a price on ads.! This also means that you as a website owner maybe are not getting the right price for your ad space, or you as an advertiser are paying to much for one of your ads.
How do you stand on the hole question about Alexa ranking.??